Introducing Freznel: Smarter Microsoft License & Cloud Cost Optimisation

In today’s digital-first world, cloud costs and software licenses are among the fastest-growing line items on IT budgets. Yet, many organisations still rely on manual oversight or outdated approaches to keep these expenses under control, often leading to wasted spend, unnecessary complexity, and missed opportunities.

Freznel shines a focused light on the hidden costs in your digital estate, informing better financial cloud decisions. 

At EastPoint, we’ve developed Freznel: our Cloud Cost Optimisation and Microsoft License Optimisation service. Inspired by the precision of a lighthouse’s Fresnel lens, Freznel shines a light into the areas of your digital estate that are often overlooked. Helping organisations cut through the fog and take back control of their investments.

We are delighted to introduce Freznel to the market. Freznel reflects our commitment to helping clients cut through complexity and save on costs today, while preparing them for the innovations of tomorrow, from Microsoft to AWS and beyond.
– Mike O’Brien CEO

What is Freznel?

Freznel is more than a reporting tool. It’s a structured, outcome-driven service designed to reduce waste, optimise performance, and deliver measurable savings across your Microsoft and Azure environments.

It combines three powerful elements:

1. AI Automation of Cloud Spend

Freznel leverages AI-driven analysis to continuously monitor your Microsoft Azure and 365 usage & Licenses. Unlike manual checks that are time-consuming and error-prone, Freznel provides real-time insights into where you’re overspending, underutilising, or duplicating resources. That includes on-going improvements such as AI tagging of resources.

2. License Expertise

Our Software License Specialists go beyond the dashboards. With in-depth knowledge of Microsoft’s evolving subscription models, we analyse your current license estate, recommend the best-fit subscriptions, and advise on compliance risks, ensuring you always stay optimised.

3. License Fulfilment

Optimisation doesn’t stop at advice. Freznel takes ownership of the ongoing renewal and fulfilment process. We handle the renewals for you, applying our expertise to secure the right mix of licenses at the right time, so your team can focus on transformation, not admin.

Why Choose Freznel for Microsoft License & Cloud Cost Optimisation?

Early adopters of Freznel have seen savings of 20–30% on their annual cloud & license costs.

Freznel helps reduce complexity and:

• Eliminate waste in unused or duplicated licenses
• Optimise cloud consumption for both cost and performance
• Simplify renewals with proactive, expert-driven license fulfilment
• Gain clarity and control over your Microsoft digital estate

The Bottom Line

Cloud and license costs are becoming more and more complex and for many organisations, they are continuously increasing. However ,by combining AI-powered automation, expert analysis, and hands-on fulfilment, Freznel ensures your Microsoft investments are always working as hard as you are.

With Freznel, you don’t just keep up; you get ahead

If your organisation is serious about reducing waste and making smarter use of its Microsoft ecosystem, it’s time to see what Freznel can do.

Check to see if you qualify for a free health check and discover where you can save on cloud costs.