Freznel

Cloud Cost Optimisation

Shine a light on your Microsoft Azure & M365 Costs

Freznel

/frez-nel/ ·[Noun]

  1. A lightweight lens used in lighthouses to shine focused light across dark waters.
  2. EastPoint’s FinOps service. An AI-powered solution that quickly illuminates cloud and license waste, creating smarter digital spend.
Freznel uses AI and our license expertise to optimise your Azure and M365 usage, saving you up to 30% annually.

Start with a No-Cost Health Check

Freznel

Freznel is EastPoint’s cloud cost optimisation service based on FinOps best practise and built specifically for Microsoft Azure and M365 environments.
It combines three key elements:

AI-Powered Insight – Our AI driven platform delves deep to deliver real-time, actionable insights that remove inefficiencies, right-size resources and optimise your license usage.

Licence Expertise – Our team of specialists work with you, to ensure you're on the right subscription plans, avoid double licensing and to maximise your existing entitlements. 

Licence Fulfilment – As a Microsoft partner, we can transact and provision the licenses you need, ensuring they’re the correct fit for your requirements and aligned to your business goals.

 

Always-On Optimisation – Freznel is not a one touch report. It ensures you are always in control by continuously monitoring your cloud and licence usage, as Microsoft’s models evolve.

Freznel shines a focused light on the hidden costs in your digital estate, informing better financial cloud decisions. 
What is Fresnel Finops
FinOps Ireland Service

Financial Operations
Managed Services

Fresnel Overview

Financial Operations
Managed Services

Moving to the cloud offers cost savings, flexibility, and better asset visibility, but often businesses miss out on full range of these benefits. Why? Lack of clarity and license complexity. 
That is where EastPoint step in...

We use our FinOps solution, Freznel, to shine a light on your cloud investments. With just a 10-minute setup and two weeks of monitoring, clients can see cost savings of up to 30%. Thanks to our unique blend of AI-driven insights, license expertise, and operational support.

We Optimise your Azure Costs & Microsoft Licenses, so you can reinvest time & resources on projects that truly matter 

Why are my Cloud Costs so High?

Complex pricing sturctures & murky visability over virtual assets often leaves managers scratching their heads and asking the question: How did my costs get so high?
Moving to the cloud offers cost savings, flexibility, and better asset visibility, but often businesses miss out on full range of these benefits. Leaving managers scratching their heads and asking the question: How did my costs get so high?
The answer often lies in a few critical issues:

License Complexity: Managing licences has become increasingly complex, with frequent changes and evolving terms. Many organisations struggle to maintain a clear understanding, often paying for licences they no longer need or missing out on cost-saving opportunities like reserved instances.

Unclear Pricing Models: Pay-as-you-go pricing models can be difficult to interpret and hard to budget, leading to unexpected expenses.

Overprovisioned Resources: Often Businesses purchase more capacity than needed, wasting funds on unused or underutilized resources.

Manual vs. Real-time: Most organisations rely on slow, manual checks to monitor their digital estate. They fail to take advantage of platforms like Freznel, which gives you real-time visibility, cutting costs and saving time.

These challenges can quickly turn anticipated savings into ballooning costs, leaving organizations scrambling for answers.

Take Control of your Cloud Spend Today!

That is where EastPoint step in...

We use our FinOps solution, Freznel, to shine a light on your cloud investments. With just a 10-minute setup and two weeks of monitoring, clients can see cost savings of up to 30%. Thanks to our unique blend of AI-driven insights, license expertise, and operational support.

We Optimise your Azure Costs & Microsoft Licenses, so you can reinvest time & resources on projects that truly matter 

Why are my Cloud Costs so High?

Complex pricing sturctures & murky visability over virtual assets often leaves managers scratching their heads and asking the question: How did my costs get so high?
Moving to the cloud offers cost savings, flexibility, and better asset visibility, but often businesses miss out on full range of these benefits. Leaving managers scratching their heads and asking the question: How did my costs get so high?
The answer often lies in a few critical issues:

License Complexity: Managing licences has become increasingly complex, with frequent changes and evolving terms. Many organisations struggle to maintain a clear understanding, often paying for licences they no longer need or missing out on cost-saving opportunities like reserved instances.

Unclear Pricing Models: Pay-as-you-go pricing models can be difficult to interpret and hard to budget, leading to unexpected expenses.

Overprovisioned Resources: Often Businesses purchase more capacity than needed, wasting funds on unused or underutilized resources.

Manual vs. Real-time: Most organisations rely on slow, manual checks to monitor their digital estate. They fail to take advantage of platforms like Freznel, which gives you real-time visibility, cutting costs and saving time.

These challenges can quickly turn anticipated savings into ballooning costs, leaving organizations scrambling for answers.

That is where EastPoint step in...

We use our FinOps solution, Freznel, to shine a light on your cloud investments. With just a 10-minute setup and two weeks of monitoring, clients can see cost savings of up to 30%. Thanks to our unique blend of AI-driven insights, license expertise, and operational support.

We Optimise your Azure Costs & Microsoft Licenses, so you can reinvest time & resources on projects that truly matter 

Take Control of your Cloud Spend Today!

The Solution

Freznel is EastPoint’s Cloud cost Optimisation service built on AI and based on FinOps. Named after the lightweight lens that powers lighthouses, it helps businesses cut through the fog and shine a light on what matters.

Take the pressure of overwhelmed ICT and Finance Teams by collaborating with EastPoint to actively manage cloud spend, reduce waste, and restore clarity

Our Freznel offering combines three key elements;

AI Powered
Platform

Our AI-platform delivers fast, in-depth analysis without disrupting your operations, providing real-time insights that identify inefficiencies and highlight optimisation opportunities

Licence
Expertise

Our Software Licence Specialists analyse your current setup, recommend the right subscription plans, and continuously monitor to keep you optimised as Microsoft’s models evolve.

Licence
Fulfilment

We handle the entire process of sourcing, transacting, and activating your Microsoft licences, so you get exactly what you need without the complexity.

FinOps Whitepaper

Download our FinOps Whitepaper to get an introduction to FinOps as a concept
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Use Case

See how EastPoint can optimise Cloud Spend in Public Sector

Datasheet

Download our SCOUT product overview Datasheet

What is Financial Operations?

FinOps (Financial Operations) is all about managing and optimizing cloud spending through collaboration between IT, DevOps, and finance teams. It creates a culture where everyone takes responsibility for cloud usage.

While some companies include FinOps within DevOps, it often overwhelms already busy IT teams. That’s why setting up a dedicated FinOps team—or outsourcing to experts like EastPoint—can be a smarter, more efficient choice.

We have compiled our knowledge of FinOps into a number of resources below
Azure Banner Logo

AI Powered

Explore the Azure Health Check process

Licence Optimisation

Download our FinOps Whitepaper to get an introduction to FinOps as a concept

Licence Fulfillment

Download our SCOUT product overview Datasheet

How we do it

About Us Team Work

The EastPoint Way

No two companies operate the same, that is why out-of-the-box FinOps solutions simple won’t work. At EastPoint, we take a tailored approach to FinOps and we use our Assured Delivery Service to achieve this.

Freznel is adaptable to your needs, blending real time AI-powered insights with hands-on licence expertise and continuous optimisation support.

Benefits at a Glance

Reduce Spend

On average, our clients can see an annual reduction of 30% on their Azure and 365 costs.

Follow Best Practices

By asking the right questions about resilience, security, usage optimisation, and cost, we can help you can get the most out of your cloud investment.

Stay Compliant

We can assist businesses in achieving license compliance. Our AI-Tagging Engine categorises areas, enabling you to identify business-critical services.

Gain Clarity on your Billing

Our analytics and reporting capabilities can help you identify duplicate functionality and unnecessary costs in your environment enabling you to reduce your expenditure.

Subscriptions. Without the Hassle

Let our Licensing Specialists manage your renewals. We know the ins and outs of Microsoft agreements and can help you avoid waste, reduce costs, and stay compliant.

Forecast ongoing Spend

Make informed Cloud resource forecast and budgeting based on in-depth reporting and advice from our experts.

How does our AI platform work for you?

Inform

Business Relevant Reporting
Freznel provides detailed and precise reports that empower financial operations teams to manage cloud consumption, generate accurate forecasts, and facilitate straightforward cost allocation.
Cloud Economics
Leverage AI tagging to align end-user IT billing with business categories and associate resources with business contexts to facilitate financial operations cost control activities while adapting to your evolving cloud environment
Financial Operations Dublin
Financial Ops Dublin

Optimise

Detailed Recommendations
Freznel's recommendations engine provides actionable recommendations that drive cost optimisation, tailoring each strategy to your cost profile objectives
Cost Strategies 
With the cloud landscape constantly evolving, Freznel enables you to have a comprehensive understanding of contractual usage optimisation, sprawl and right-sizing

Secure

Zero Trust Alignment
Freznel has been designed to align with multiple pillars of Zero Trust, including identities, networks and policy optimisation with the ability to track and measure security posture improvements over time.
Secure Identities
Use business context, automation and optimal license allocation to enhance the organisation and efficiency of Active Directory and Azure tags. Monitor resource usage and handle staff changes.
3 Steps to Cloud Costs

Contact information

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